Making the Muslim women | Market Hijab

Market Hijab

Market Islam did not abandon the Hijab, but promoted a new one focusing on the woman's elegance, beauty and femininity, with an intense dose of colorings and makeup on her face to look more beautiful. The hijab of market Islam went beyond the concept of modesty to the concept of elegance, beauty, power and constant presence in public life.

Its principle has gone from a dress of modesty and humility to a "post-Islamic Hijab", which is influenced by foreign culture, and a way to brag, show beauty and be stylish. Also, it became a means that drives the high-class women who wear hijab to seek a hijab with fashion house label and show their social status, as it spread in Turkey at first, and then became a phenomenon that affects the entire Muslim world.

The Islamic clothing scene is subject to the same shifts according to different rhythms and levels. Hijab concept is transferred to a consumer context that will soon be influenced by its own values and standards. Heine asserts that this can be clearly observed in Turkey, because it is a result of the interdependence of two realities; Turkey's integration into the market economy, on the one hand, and the simultaneous emergence of an Islamic bourgeoisie (upper-middle class) establishing a new media space in secular Turkey that leads to a shift in their personal preferences (12).

Turkish Hijab (social media)

Not only in Turkey, but also in Egypt has demonstrated significant shifts in Islamic modesty. At the beginning of the Islamic movement, the pattern of hijab and clothing was rigorous, and it wasn't colored or branded, and then gradually, with the emergence of Islamic businessmen and their families, a new pattern of modesty has emerged that reflects a new phase of well-being, where strict modesty has become colorful with the Turkish hijab style, also, new and luxury stores have emerged to sell modern costumes that fit the hijab. Heine says, "whether the hijab is imported from Turkey or inspired by traditional Pakistani or Iranian scarves, the season colors of Paris or Turin fashion designers are adopted. The hijab no longer expresses a particular cultural affiliation, but is subject to commercial logic as a socially valued local product". (13)

As "Tammam" sees, Islamists have moved on from, the "dream era, as he calls it", in which they were tended to asceticism, austerity and to leave the worldly things, and they were serious, to the point of sternness and gloomy, to another situation where the model that inflames the young man changed from “monks by night, knights of the day” who was sung to him the chant "When the evening darkens, you don't see their God-consciousness but in prostration"! To the model of the "Islamic gentleman" who wears the finest clothes, owns the most luxurious cars, and holds the most important positions, but harnesses all that for the sake of God!